StreamingMedia.com 부사장인 Dan Rayburn의 블로그에 최근 올라온 포스트이다.
번역이 엉망이겠지만 전체적인 내용을 이해하는 데는 어려움이 없을 것이다.
Source : http://blog.streamingmedia.com/the_business_of_online_vi/2007/05/bittorrent_laun.html
At the Streaming Media East show earlier in the month, there was a lot of talk about how/if P2P distribution will disrupt the world of online video delivery. For me, it's not a disruptor, but rather a complement to other forms of video delivery. As some forget, P2P is not best suited for every type of content and every kind of distribution. That said, we're starting to see some serious interest now when it comes to P2P, yet there is a huge learning curve that is going to have to take place with customers first.
이달 초에 열린 Streaming Media East에서는 P2P 배포가 온라인 동영상 전송 영역을 흔들어 놓을 것인지(그렇다면 어떻게?)에 관해 많은 얘기가 오갔다. 글쓴이가 보기에 그것은 혼란을 야기하는 요소라기보다는 다른 형태 동영상 전송 서비스들의 보완재인 것 같다. 잊은 이들도 있겠지만 P2P가 모든 형태의 컨텐트와 모든 종류의 배포에 최적인 것은 아니다. 더군다나, 우리들은 이제 P2P에 관해 몇 가지 중대한 이점들을 알기 시작한 참이지만, 고객들에게는 우선 거쳐야만 하는 커다란 학습 곡선이 남아 있다.
At the show, I had the chance to sit down with BitTorrent and had an in-depth conversation with them about what content companies are asking for in the way of delivery and what trends they are seeing. They brought up a good point. On last year's P2P panel at Streaming Media East, the vendors on the panel were making the case for P2P. But this year, it was the two customers on the panel, MTV and Turner who were saying how they needed P2P solutions. That shows a shift in the market and a move towards content companies at least being willing to now listen to what P2P based solutions may have to offer.
그 쇼에서 BitTorrent 측 사람들과 함께 앉을 수 있게 되어서, 컨텐트 업체들이 전송 방식에 관해 요구하는 것과 그들이 보고 있는 트렌드 등에 관해 심도 있는 대화를 나눴다. 그들은 좋은 지적을 했다. 작년에는 Streaming Media East P2P 패널 중에서 솔루션 업체들이 P2P 사례 발표를 했다. 하지만 올해는 패널 중 두 고객인 MTV와 터너가 나서서 그들이 어떻게 P2P 솔루션을 필요로 하고 있는지 얘기했다. 이것은 시장에서의 이동과 컨텐트 업체들(적어도 P2P 기반 솔루션들이 제안하는 것을 들으려고는 하는)에게 다가서는 움직임을 보여준다.
I also had the chance to hear about the new enterprise solution that BitTorrent just recently started offering in the market. While they call it an enterprise solution, and in our industry enterprise usually means Fortune 500, their solution is really tailored to the media and entertainment companies who are pushing serious traffic where a P2P solution would make sense. This new offering is one that is service based and separate from the BitTorrent Entertainment Network, which is their portal where you can purchase content. BitTorrent has spent most of the past few years working on technology and is now ready to aggressively promote and sell their service in the market. They've been on a hiring spree lately to be able to support this new offering from a marketing, business development and sales perspective and are still have a few more positions open to fill out the group.
또한 BitTorrent가 최근 시장에 막 내놓은 새로운 엔터프라이즈 솔루션에 대해서도 들을 수 있었다. 그들이 그것을 엔터프라이즈 솔루션이라 부르고, 우리 업계에서 엔터프라이즈라 하면 일반적으로 포춘 500 업체들을 의미하긴 하지만, 그들의 솔루션은 실제로는 P2P 솔루션이 필요하겠다 싶을 만큼의 많은 트래픽을 일으키고 있는 미디어 및 엔터테인먼트 업체들에 맞춰져 있다.
새로운 솔루션은 서비스 기반이며, 컨텐트 구매가 가능한 그들의 포털 서비스 BitTorrent Entertainment Network와 분리되어 있다. BitTorrent는 지난 몇 년의 대부분을 기술 부문에 집중해 왔고, 이제 그들의 서비스를 시장에 홍보하고 판매할 준비가 되었다. 그들은 마케팅, 사업 개발, 세일즈 전망 등의 분야에서 새로운 사업을 지원할 수 있도록 하기 위해 대규모 채용을 해왔으며 아직 몇 자리가 남아 있는 상태이다.
Their new service is based on their technology they call BitTorrent DNA that they describe as "a disruptively effective content delivery technology". Their selling point is that of all P2P based solutions, reduced bandwidth cost, increased performance and scalability and an improved end-user experience. While their marketing pitch is still pretty high-level and is the exact same as all the others, BitTorrent's solution really does stand out from the others from a technical level as well as how the company operates. For starters, they have an install base of over 150 million clients worldwide, far surpassing any other P2P based client out there. Also, they have a device certification program to ensure compatibility between a hardware solution, whether at the chip level or a consumer electronic device. In addition, customers have told me that BitTorrent's P2P solution integrates better with other content delivery networks than some of the other P2P services on the market. BitTorrent also mentioned that one of their biggest advantage is that the Motion Picture Association of America (MPAA) recommends their solution to content owners since BitTorrent has worked over the years to make the MPAA happy.
그들의 새 서비스는 스스로 '파괴적이리만치 효과적인 컨텐트 전송 기술'이라고 표현하는 BitTorrent DNA(주:Delivery Network Acceleration) 라는 자체 기술을 기반으로 하고 있다. 그들의 셀링 포인트는 모든 P2P 기반 솔루션들 중에서 bandwidth 비용을 절감하고, 성능과 확장성을 증대시켜 주며, 엔드 유저의 경험을 개선시킨다는 것이다. 그들이 마케팅하는 내용(홍보 문구 등)은 꽤 고급이고 다른 모든 업체들과 똑같은 반면에, BitTorrent의 기술은 실제로 기술적인 수준과 운영 방식에 있어서 다른 업체들보다 돋보인다. 우선, 그들은 설치 기준으로 전 세계에 1억 5천만 개 이상의 클라이언트를 보유하고 있는데, 이는 다른 어떤 P2P 기반 클라이언트보다도 훨씬 큰 규모이다. 또한 그들은 하드웨어 솔루션(칩 수준이든 소비자용 전자 제품이든) 간의 호환성을 보장하는 장치 인증 프로그램을 갖고 있다. 게다가 고객들은 BitTorrent의 P2P 솔루션이 시장의 여타 P2P 서비스들에 비해 다른 CDN과 통합하기 용이하다고 한다. BitTorrent는 또한 자신들이 지난 수년 간 미국 영화 협회(MPAA)를 기쁘게 해줬기 때문에 MPAA가 자신들의 솔루션을 컨텐트 소유자들에게 추천하는 것이 그들의 가장 큰 장점 중 하나라고 했다.
Add all of this up and the fact that BitTorrent raised $20 million back in December and it's clear that BitTorrent will become a major player in the content delivery market. And if they do go public later this year, like many on Wall Street are speculating, they'll become even more legit overnight.
이 모든 내용과 BitTorrent가 지난 12월에 2천만 달러를 펀딩 받았다는 사실을 종합해 보면, BitTorrent가 컨텐트 전송 시장에서 메이저 플레이어가 되리라는 것은 자명하다. 그리고 많은 월스트리트 사람들이 예측하는 것처럼 올해 후반에 기업 공개를 한다면 하룻밤 사이에 더 당당해질(합법화될) 것이다.
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